Gucci Size Guide — Complete Size Chart for Men & Women

Does Gucci run small?

Yes — Gucci clothing runs small compared to standard EU sizing. Gucci uses Italian (IT) sizing as its base system, which historically runs one size smaller than standard European measurements. For most customers, sizing up by one is the right approach.

• →Clothing: size up one from your usual EU size. A typical EU 38 customer should order EU 40 in Gucci.
• →Shoes (length): true to EU size. Gucci shoes fit accurately in length.
• →Shoes (width): Gucci runs slightly narrow. Wide feet should consider sizing up half.
• →Bags and accessories: no clothing sizing — check the product dimensions in cm.

Compared to Zara or H&M, Gucci runs even smaller due to its Italian sizing base. If you normally size up in Zara, you will also need to size up in Gucci.

Gucci sizing tips

• →Gucci ready-to-wear: Size up 1 from your usual EU standard. Italian sizing runs smaller.
• →Gucci bags: No clothing sizing applies. Check the product dimensions listed in cm on the product page.
• →Gucci sneakers: True to EU size in length. Narrow fit — wide feet should size up half.
• →Gucci loafers: Size up half for comfort. Leather loafers have less give than sneakers.
• →Gucci belts: Measure your waist in cm and order the exact size. Gucci belts are sized in cm, not letter sizes.

How does Gucci sizing compare to other luxury brands?

Gucci is not alone in running small — most major Italian and French luxury houses use sizing systems that differ from standard EU measurements. If you already buy other luxury brands, here is how Gucci compares:

• →Gucci vs Prada: very similar sizing — both use Italian conventions and run approximately one size smaller than standard EU. A customer who sizes up in Prada will need to do the same in Gucci.
• →Gucci vs Balenciaga: Balenciaga also runs small, but the brand leans toward oversized silhouettes in many collections. For structured pieces, the same size-up rule applies; for oversized streetwear styles, your usual EU size may work.
• →Gucci vs Louis Vuitton: Louis Vuitton is a French house and uses a similar small cut. The general recommendation across all three — Gucci, Prada and Louis Vuitton — is to size up one from your standard EU measurement for clothing.
• →Shoes: All three brands run true to EU size in length, with a narrow width. Wide feet should size up half regardless of the brand.

The safest approach for any luxury purchase is to take your body measurements and compare them against the brand's specific size chart rather than relying on letter or number equivalences alone.